Meta product marketing manager responsibilities. Get Paid, Not Played.
Meta product marketing manager responsibilities The "About" section succinctly highlights the candidate's extensive experience and key strengths in driving user engagement and revenue growth - crucial metrics for Meta. Posted: April 01, 2025. This Product Manager | Meta - AMA about Product Management at startups, big tech, data or entertainment products Hi Everyone, I’m a Product Manager at Meta, working on FB Watch/Entertainment products. Apr 11, 2025 · Product Marketing Manager, Wearables Responsibilities: Partner with product teams to inform the strategy, roadmap and success metrics for new products; Input into product positioning, naming, audience definition and sizing for future Device programs Aug 15, 2019 · In some companies, you could be working with a product marketing manager. This role is highly cross-functional and will require collaboration with Product Marketing, Industry and Audience Marketing, Sales, Research, Communications and more. Consumer Product Marketing Manager Responsibilities: Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close Mar 6, 2025 · Meta PM Interview Package - with a Former Meta PM; Product Management Interview Prep Package - with a Former PM at eBay, Expedia, and Adobe ; 3 Hours of PM Coaching - with a Former Facebook/Meta PM and Harvard MBA; PM Resume Review - with a PM at Square; 50+ Sample Product Management Interview Questions Facebook-Specific Questions. Jun 13, 2024 · IC3 - RPM, Rotational Product Manager. GEIM leads experiential marketing across all of Meta including key innovation across the Reality Labs and AI Portfolio. 1,550 Meta Product jobs available on Indeed. Leverage your professional network, and get hired. We are looking for extremely entrepreneurial Product Managers to help innovate and execute product initiatives across the company and value moving quickly. Meta Product Manager employees need the following skills in order to be successful: Communication Skills: Communication skills are essential for any role in a company, especially a role like a product manager. But actually, product managers are entrusted to lead teams and make key product decisions. The ideal candidate will partner closely with product and business partners to drive impact for the business. Refine the onboarding email customer journey. Product Marketing is difficult to define because it varies from company to company, and it can even vary between different products! Take a look at these different examples of Product Marketing roles at different Google and Fitbit. 10 advanced strategies to making your resume stand out. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, gathering feedback from internal and external stakeholders In the ever-evolving realm of technology, the role of a Product Manager at Meta, the parent company of Facebook, is both dynamic and influential. They should be comfortable coordinating cross-functional work with peers to deliver results within a fast-paced environment. Product Marketing Manager Certificates and Courses This job description represents different full-time roles across Meta. the core of all Meta products. Most candidates don’t get past the resume screening and you should invest at least a few hours making sure your resume is as good as it can possibly be. Oct 11, 2023 · And remember, as a product manager, your role isn't just decision-making, but facilitating consensus within the team and with external stakeholders. Becoming a product manager does not require a qualification in computer science or design, so the opportunity to create products (and make a good living while you’re at it) is there for anyone who has good leadership, prioritizing, and Jul 21, 2021 · The actual resume template (DOCX, PDF) I used to land my product role at Facebook (and still use to this day) 40+ of the best experience bullet points I’ve seen from 100s of resume reviews. This resume got Darren (not real name) a product manager job at Meta. Don't wait - apply now! 143 Meta Marketing Manager jobs available on Indeed. May 4, 2022 · Product marketing manager product strategy questions will also, unsurprisingly, be focused on marketing strategy. The Product Marketing Manager will also thrive as a product marketing leader within cross-functional teams, exhibit proven analytical and communication skills, experience to navigate ambiguity, and have a track record of influencing stakeholders across organizations and managing highly complex, fast-paced projects. The average salary for product line managers in the United States is $97,237 a year, according to Zippia. com This product marketing team is focused on the inbound phase of product marketing and the strategy that informs outbound marketing with internal partners. Dec 6, 2022 · Building experience in all aspects of marketing is an important part of becoming a product marketing manager. We influence early stage product development and roadmaps, create go-to-market plans, support in-market growth of the ecosystem, and provide direction for future May 22, 2024 · This role requires close partnership with marketing, product management, engineering, product design, user research and sales on a daily basis. To evaluate your experience and skills in these areas, your interviewer might ask you “tell me about a time” style questions, or they might pose hypothetical business scenarios and ask you how you would approach them. Feb 17, 2023 · When applying for a Technical Product Marketing Manager role at Meta, it is important to incorporate keywords from the job description into your resume and cover letter. Social Media Manager, Technology Responsibilities: Partner with cross-functional teams to develop innovative and differentiated social content (e. The Product Marketing Manager will be responsible for informing the developer roadmap with customer and market needs in mind as well as lead go-to-market and in-market programs that drive acquisition and growth for our partners. IC5 $196K. This was quite a few years ago but nevertheless, it's still a useful reference point if you're targeting Meta. Although the role can vary across different companies, some common responsibilities you may see in product marketing manager job Meta is seeking a Product Marketing Manager to join our team. com. As our customer base grows, we need a Product Marketing Manager to join our team to build the lifecycle strategy from the ground up. In this role, you will represent the full product roadmap and suite of Business Messaging products and solution offerings to internal stakeholders, external clients and partners. 2 Outbound marketing. What is the rotational product manager Meta timeline? The rotational PM role at Meta approximately lasts 18 months. Product Sense Meta is seeking a Product Marketing Manager to join our team. IC3 Meta Product Management Leaders work with cross-functional teams of engineers, designers, data scientists and researchers to build products. Whichever way your role fits within an organizational chart, the aim of this working dynamic is to make sure that the product is aligned with the needs of sales and marketing. Whether an account manager, product marketing manager, communications professional, financial analyst, facilities manager or HR business partner — we all strive for strengthening the human connection and bringing the world closer together. Marketing strategy is the high-level analysis of how an organization or product will operate in a particular market and acquire users and customers. Launch your feature Jan 6, 2025 · Have an exit opp at meta and would appreciate any perspective on negotiating total comp. Excited to do an AMA on behalf of the Product School. In this role, you will be responsible for developing and executing key partner co-marketing strategies, building and maintaining strategic relationships with key partners, and driving growth and demand Meta is looking for a forward thinking product marketing leader to drive adoption and growth of advertising solutions for business customers across Facebook, Instagram, Messenger, Whatsapp, and future applications and services in EMEA. Product Manager Responsibilities: Posted 10:25:29 PM. Join Google as a software engineer, and then internally transition to a product manager role. How much do Product Managers get paid? Meta seeks a Product Marketing Manager to drive adoption and growth of Business Messaging solutions across clients in LATAM. . Outbound marketing interviews focus on go-to-market strategy, including topics like market positioning, advertising campaigns, and user adoption. skills, and awareness. Product Manager Responsibilities Is the primary driver for identifying significant near and long-term opportunities in a large Product area, and driving product vision, strategies and roadmaps in the context of broader organizational strategies and goals. As you can expect, these questions may also involve how you work with the sales team. Organizations should strongly consider investing more in product marketing, especially by embracing the new, multifaceted role of the product marketing manager. Having a portfolio of past campaigns, user personas and proven experience developing go-to-market strategies can help highlight the skills necessary to be a product marketing manager. Meta’s PM responsibilities are largely defined by their team and where their product lives in the customer journey. Experience with product launches and consumer campaigns. The role involves collaborating with various teams to execute go-to-market plans, synthesize insights for product direction, and shape the Threads approach to text creation. Get Paid, Not Played. During this time, participants rotate through three different product teams, spending about six months in each rotation learning from an associate product manager. This is a strategic role with responsibility for identifying new solutions for telcos & device manufacturers, preloading strategies, as well as understanding the programmatic importance of working with carriers and OEMs. Content Operations Manager role at Meta, managing digital content operations for Meta Quest and Reality Labs products, requiring 5+ years of project management experience Before creating a Marketing Manager job description, we recommend building your ideal Marketing Manager Skills Profile. See full list on igotanoffer. Build a three-month social media content calendar . The Business Product Marketing team…See this and similar jobs on LinkedIn. Product Marketing Manager, Creator, Meta Horizon Responsibilities: Posted 10:25:29 PM. Mar 3, 2025 · Meta Product Managers work with cross-functional teams of engineers, designers, data scientists and researchers to build products. Jan 6, 2025 · What does a product marketing manager do? A product marketing manager communicates the value of a specific product or products to people outside of the organization, such as potential buyers, clients, or investors. Today’s top 42,000+ Product Marketing Manager jobs in United States. 1 day ago · Search a role. Most product managers are required to have a basic understanding of software, social products, and Internet services. com gives $124,801 per year, and Ziprecruiter gives $113,000 yearly. Meta is one of the most prestigious companies around. We are looking for extremely entrepreneurial Product Management Leaders to help innovate and execute product initiatives across the company and value moving quickly. Marketing Manager, Performance Solutions Responsibilities Our teams work closely with companies and agencies and partners in a variety of industries who use Meta’s platforms as a key part of their growth and marketing strategy and this position will be responsible for executing our business marketing strategy in the UK, developing outstanding marketing executions using multiple marketing channels Nov 29, 2023 · Product marketing manager role and responsibilities. Other potential questions that could come up in this interview are looking at an existing consumer-facing product within the Meta ecosystem like Dec 16, 2024 · 4: Optimize your resume for Meta↑. We have included print manager job description templates that you can modify and use. A product marketing manager communicates the value of a specific product or products to people outside of the organisation, such as potential buyers, clients, or investors. Product Manager, Business AI Responsibilities Is the primary driver for building Business AI apps including lead generation, commerce, and customer support agents. Product Manager Responsibilities: Associate Product Marketing Manager jobs 1,622 open jobs Product Marketing Manager, Core Ads Quality Responsibilities Partner closely with product teams to define the strategy, roadmap and success metrics for our ad products, ensuring product market fit and helping evolve our approach over a multi-year timeline Feb 16, 2023 · 3. 6+ years of experience in product marketing, product management, management consulting, business strategy or a similar field Combination of strategic experiences and hands-on tactical execution Experience with consumer research and proficiency in using data and insights to inform product and go-to-market strategy We are seeking an experienced Partner Marketing Manager to join our team to drive go-to-market efforts for Llama (Large Language Model Meta AI). We’re looking for a Product Marketing Manager to join our Post-Purchase team. These horizontal levers will go beyond any one channel, or product line to drive growth across the funnel. Meta is seeking a Product Marketing Manager for Threads to drive the multi-year video investment strategy and roadmap. Given how often Meta product interview questions focus on either existing Meta products or how Meta should enter new markets, understanding the C-Suite’s long term vision is absolutely critical for getting strong hire ratings. Product Manager Responsibilities: Apr 10, 2025 · 6+ years of experience in product marketing, product management, management consulting, business strategy or a similar field Combination of strategic experiences and hands-on tactical execution Experience with consumer research and proficiency in using data and insights to inform product and go-to-market strategy Jun 27, 2024 · 2. Facebook Product Manager Job Description. The initial conversation is 30-minute conversation with a recruiter who provides an overview of the role and team and asks about your background. Although the role can vary across different companies, here are some common responsibilities you may see in product Consumer Product Marketing Manager Responsibilities: Meta builds technologies that help people connect, find communities, and grow businesses. g. They collaborate with cross-functional partners and leading complex initiatives that land lasting business impact. This job description represents different full-time roles across Meta. Meta is seeking a Strategic Partnership Manager to accelerate monetization and drive product growth with a top partner in the Advertising ecosystem. App developers are critical to Meta’s success, both present and future. May 23, 2024 · An effective, mature product management function is no longer enough to thrive in software, where launching new products is becoming increasingly complicated and challenging. ” —Maryanna Q. My team played a pivotal role in coordinating the launch plans for APAC, and helped equip businesses with product knowledge. Apply to Product Manager, Data Scientist, Media Buyer and more! Meta seeks a Product Strategy & Marketing Manager who is excited by the opportunity to build and manage a new acquisition channel. Product Marketing Manager. During this time, participants are matched to their first product team, hear from product managers and leaders from across the company about our product culture, learn PM best practices and gain familiarity with the technical systems we use to build our technologies. Mar 30, 2025 · Meta is seeking a Product Marketing Manager to join our team. Oct 24, 2024 · Types of marketing projects a marketing project manager might oversee. , Product Management Lead, Ads Manager Nov 20, 2024 · Product marketing careers: how to get started. In other cases, you could be working directly with marketing or sales managers. Human Resources. Questions could center on a product that you feel is a great product, why it’s a great product, and what you’d do if you were a PM or the CEO of that company. IC7 $324K. Posted 10:25:29 PM. Typically, to get started as a product marketing specialist and then advance to a product marketing manager position, you'll need somewhere between 3-5 years of experience, though some companies may require even more. Understand Meta’s strategic and competitive position and deliver products that are aligned with our mission and drives value for the 200M businesses that rely on Meta each day. As a product manager, you communicate with many different people, including other members of your team Meta Product Management Leaders work with cross-functional teams of engineers, designers, data scientists and researchers to build products. What this means is that the PM role at Meta is much more product strategy orientated rather than technical project management focused. Search a role. Product marketing manager role, fully remote Base is $160K, 21k RSUs annually I have six yoe with MBA Base is a bit lower than I want. Marketing project manager responsibilities Meta is looking for an experienced and motivated Product Experiences Manager to join the Global Experiential and Industry Marketing (GEIM) team. Apr 8, 2025 · Talk extensively about any industry-specific expertise relevant to the role you’re applying for. We are looking for extremely entrepreneurial Product Managers who value moving quickly. This includes marketing campaigns, promotions, content, sales collateral and training to support awareness, discovery Jan 30, 2025 · Differences In Responsibilities Of Product Management Roles; Product Management Role Hierarchy. Apr 11, 2025 · Product Marketing Manager, Wearables Responsibilities: Partner with product teams to inform the strategy, roadmap and success metrics for new products; Input into product positioning, naming, audience definition and sizing for future Device programs Meta Product Management Leaders work with cross-functional teams of engineers, designers, data scientists and researchers to build products. IC6 $280K. As a part of the distinguished FAANG (Facebook, Amazon, Apple, Netflix, Google) group, Meta’s approach to product management aligns with the industry’s best practices, yet is distinct in its own right. $160K. 9. Above all, embrace all the responsibilities of a product manager, acting as the driving force that clears obstacles and ensures the team can focus on their core tasks. For example, if you’re seeking a healthcare manager role and previously worked in healthcare, use more of your resume to talk about your healthcare experience and less about other non-healthcare-related product manager role responsibilities. Product marketers often provide a balanced unbiased point of view across cross functional teams to help drive impact for both the product and the company. The product manager job description is not that different from the average product manager job description. As individual contributors (ICs), Senior PMMs do not manage teams but may mentor less experienced team members. Apr 5, 2025 · Something notable about product recruiting at Meta compared to other tech giants such as Google and Microsoft is that Meta doesn’t require its PMs to come from a technical background. IC4 $159K. Meta Product Management Leaders work with cross-functional teams of engineers, designers, data scientists and researchers to build products. As you'd expect, acceptance rates are low. The Meta Reality Labs Product Marketing team is seeking a Product Marketing Manager who is passionate about building and marketing innovative social immersive products and experiences that inspire Easy 1-Click Apply Meta Product Manager Full-Time ($142,000) job opening hiring now in Remote Nationwide, . A PDF copy of The Associate Product Manager Playbook. The ideal candidate will partner closely with product and business cross functional partners to drive impact for the business. The difference is mainly industry-based and due to guidelines and policies. Develop a content plan to support upcoming product launches . Meta is seeking a Product Marketing Manager to join our team. We are looking for extremely entrepreneurial Product Managers Mar 4, 2025 · Product Marketing Manager The Product Marketing Manager is responsible for leading the strategy and go-to-market (GTM) for product positioning and competitive differentiation across all stages of the buyer and customer journey. It takes collaboration, communication and talented teams to make Meta run seamlessly and fuel growth and innovation. Apr 5, 2025 · In our Flagship Meta PM Interview course, you’ll start off by learning Meta’s strategy between now and 2030 for Facebook, Instagram, WhatsApp, and more. IC5 - The most common level for industry PM hires. Product Marketing Management responsibilities at Google Mar 26, 2025 · What are the major responsibilities of a product marketing manager? A product marketing manager's job description varies from one company to another, but most employers look for professionals who know how to: Gather or conduct market research to understand what customers want; Translate customer requirements into actions for product development As our customer base grows, we need a PMM to join our team to build the lifecycle strategy from the ground up. Sales. Meta seeks a Product Marketing Manager who is excited by the opportunity to build new ads products for the telco ecosystem. It’s very empowering to lead my domain without feeling micromanaged. The Manager Track Product Marketing Manager Responsibilities. Dec 4, 2022 · Meta Product Manager Skills. The Business Product Marketing team finds the intersection between people's needs, marketers' needs, and Meta's strongest differentiators to drive the development, launch, and growth of industry-leading business products. Resume reviews for a limited amount of people Product Line Manager Salary. IC4 - Lowest level product manager. 4 Meta product manager resume example. These partners have multi capability and global reach, and are strategically positioned to help Meta drive incremental revenues by expanding our marketing capabilities and require business 2+ years of experience in product marketing, product management, management consulting, business strategy or a similar field. Sample responsibilities for this position include: Meta Product Managers work with cross-functional teams of engineers, designers, data scientists and researchers to build products. IC7 - Senior PMs, only a small percentage reach this level. 2. Meta is seeking a Product Marketing manager who is passionate about technology, innovation, and creating valuable experiences for app developers. Posted 10:25:24 PM. The Meta Reality Labs Product Marketing team is seeking a Product Marketing Manager who is…See this and similar jobs on LinkedIn. Update the company website to be more customer-first . Before joining Meta, I imagined that VPs must be driving every product decision. At Meta, we’re building the future of human connection and the technology that makes it possible. Apply to Product Marketing Manager, Researcher, Account Manager and more! Dec 17, 2024 · Why this resume is great. For example, some PMs may focus on products that increase shopping conversions in Facebook Marketplace (down-funnel), while others may work on acquiring new users in emerging markets (top-of-funnel). For example, we recently launched Facebook Shops, which emphasizes the company's commitment to support the growth of commerce for small and medium businesses globally. The Product Marketing Manager will be responsible for driving market requirements and go-to-market plans for Meta’s solutions across our advertiser interfaces for all advertisers using our platform. When Facebook launched in 2004, it changed the The Meta Reality Labs Product Marketing organization leads work to inform what products we’re building with market insights, product launch strategy, and in-market business growth. Product marketing is not an entry-level role. This is because Meta likely uses an Applicant Tracking System (ATS) to scan resumes and cover letters when considering applicants. Product Marketing Manager, Wearables Responsibilities Partner closely with product teams to define the strategy, roadmap and success metrics for products, ensuring product market fit and helping evolve our portfolio strategy over a multi-year time horizon Jan 2, 2025 · Senior Product Marketing Manager: At this stage, professionals take on more significant responsibilities and projects, leading key initiatives that shape product marketing strategy. AI Research, Product Marketing, Content Creation, Brand Strategy, and Communications) 4 days ago · Top 3 Paths to Become a Product Manager at Google Become a product manager at another company, preferably large ones like Microsoft, Amazon, Meta, or VMware, then switch to Google. IC6 - Held by a large portion of Meta's IC PMs. This is a strategic role with responsibility for identifying new solutions for carriers and device manufacturer. Mar 14, 2025 · The interview process for a Product Marketing Manager role at Meta is rigorous and structured to evaluate your strategic thinking, communication skills, and ability to drive product adoption. IC8 - Parallel to a Director, very few PMs at this level. You will build lifecycle marketing strategies for Wearables focused on education, feature discovery, retention, and engagement. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds. To write an effective print manager job description, begin by listing detailed duties, responsibilities and expectations. The RPM program begins with a product manager bootcamp that spans 4 weeks. We are seeking an experienced Product Marketing Manager who can build and scale our Lifecycle marketing programs and manage a team of PMMs responsible for driving device activation and retention. Experience creating go-to-market documents, including defining audience, positioning, value proposition and success metrics. However, Glassdoor gives the average yearly salary of product line managers as $218K, Salary. This experienced product manager resume is tailored perfectly for a senior role at Meta. Here are some examples of skills to include in your job description: This role is expected to partner with Meta retail creative as well as retail tech, product marketing and the regional Meta physical merchandising teams to design, engineer and prototype displays for RL products based on channel & retailer needs. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here's our feedback on this resume: Concise: Darren describes his impact with concise, one or two-line bullet points. New Product Marketing Manager jobs added daily. typbnd aqq hgvw efehrc tgcj ndgf aklyn imgfgu qkh flseqc fiq lgoo ogs jgvmfr daqz